Volume 14 Number 1

  • Vol. 14 No. 1

Sunny Yoon*

There has been a long debate in international communication that nations should go for globalization or localization. Both arguments have its own rational in that; all the nations should be integrated into the global village as the world is globalizing more and more these days; or each nation should maintain its own identity and take global influences according to its own local needs and cultural traits. These two arguments have been the bases of building their own theories and national strategies. However, it seems that we are facing a new era of international relations and intercultural communication beyond the two conflicting views on global or glocal arguments. We have new threats all around from environmental, technological, economic crisis as well as cultural and relational disintegrations in the contemporary world that lead us to searching for new alternatives beyond simple global integration or glocal disintegration.

Athikho Kaisii

While globalization led to the emergence of cultural universalization, cultural hybridization also is happening simultaneously. An offshoot of cultural hybridization is Korean wave or Hallyu , which is a blend of the Korean tradition and western culture. The ability to transform the Korean society into modern without abruptly breaking from its tradition is obvious in drama and movie. Cultural invasion in the form of Korean wave in India’s North East that is emerging as an alternative form of modernity is a challenging endeavour. Slowly but steadily, cultural invasion in the form of Korean movies, dramas, style and fashion is generating considerable interest and keenness in India’s North East, particularly, among the youth. The growing identification with Korean wave can be termed as the process of Koreanization.

Hwalbin Kim, Robert McKeever, Ju-Yong Ha, Jeongheon Chang*

this study examines the role of the media, interpersonal communication, and elaborative processing in shaping participants’ risk perception of nuclear technology in the United States and South Korea. Conducting a survey, the findings indicated that attentions to science television news and elaborative processing increased risk perception of nuclear technology. The effect of newspaper readership on risk perception of nuclear technology was moderated by elaborative processing. This study contributes to science and risk communication research by examining a more sophisticated process how people perceive risks of nuclear technology. Analyzing different samples from two countries, the findings indicate that cross-cultural difference plays a little role in shaping risk perception of nuclear technology.

Hyo Jung Kim* , Joung Huem Kwon

This study examined the potential of serious videogames as new venues for public health prevention programs. Researchers developed a videogame for anti-smoking prevention: Smokey Dude , a Flash based Super Mario kind of action-adventure game. Two versions of this videogame were created to examine the effects of graphic images, commonly adopted in anti-smoking prevention in traditional media, in the current context of a videogame. A two-group comparison experiment was conducted with Singaporean university students. The results revealed that a videogame embedding graphic images of the consequences of smoking was more effective in increasing participants’ risk perceptions regarding smoking than a videogame without embedded graphic images. In addition, mediation analyses demonstrated that players’ emotional response to games (i.e., disgust) influenced their risk perception, which in turn influenced knowledge improvement and attitudes toward smoking. Implications for researchers and practitioners are also discussed.

Soojung Kim*

This study examined the effects of animated vs. non-animated brand placed in a mobile game on brand recall and attitudes toward the game and the brand, and tested the mediating role of attitudes toward the game. Findings demonstrated that the use of animated brand generated higher brand recall and more positive attitudes toward the game and the brand. The positive influence of animated brand on attitudes toward the brand was mediated by positive attitudes toward the game. Theoretical and practical implications are discussed.

Hogeun Seo, Minjeong Kim**

The purpose of this study is to compare and contrast the privacy policies of online services with privacy-enhancing features (hereinafter, “PEF”) to those of non-PEF services. In light of this aim, this study has an overarching research question that states: What are the similarities and differences between PEF services and mainstream non-PEF services in terms of their privacy policies? Using the seven principles- individual control, transparency, respect for context, security, access and accuracy, focused collection, and accountability -of the Consumer Privacy Bill of Rights, this study conducts textual analysis of the privacy policies of PEF services and of non-PEF services. This study reveals the five main findings: 1) non-PEF services collect a more extensive scope of PI and of the data that may be combined with PI later than PEF services do; 2) The privacy policies of non-PEF services are harder to use than those of PEF services; 3) PEF services tend to use either opt-in or opt-out options to give users higher degree of privacy protection; 4) PEF services collect less amount of PI through cookies than non-PEF services do; and 5) Non-PEF services disclose more amount of PI to third parties than PEF services do.

Sunghee Park

Brian McNair’s latest book Communication and Political Crisis is a logical extension of his 2006 study of Cultural Chaos where he explored the changing relationship between journalism and power in an intensifying geopolitical conflict. As the subtitle ‘Media, Politics and Governance in a Globalized Public Sphere’ suggests, McNair’s new book revisits an important dimension of globalized media effects and the role of newly constructed audience. The book resumes the discussion on the emerging globalized news culture with the emphasis on the concept of GPS (Globalized Public Sphere).

Michael Keane

Research on the Chinese Internet has led to a plethora of scholarly publications over the past two decades. Academic researchers outside of the Chinese mainland have mostly investigated political control and online activism whereas those within the mainland tend to enthuse about the benefits of technology for development. However, China’s rapidly growing communications landscape has received little attention internationally Networking China: The Digital Transformation of the Chinese Economy is a timely and ground breaking account of major transformations in China’s communications over the past two decades, with global warnings attached. The focus of the book is communications, comprising information and communication technologies (ICTs), telecommunications, and media.

Doobo Shim**

The evaluation of media influence has marked the mainstream communication research from the outset. Even Frankfurt School, one of the leftist schools in communication research, focused on criticizing the power of media industries. In other words, media’s effects on audiences were the main research agendas regardless of researchers’ socio-political ideas (Stokes 2012). In the 1960s, however, scholars began to foreground the social agency of individuals in consuming the media and stress the analysis of people’s cultural practices. This process of media research development is paralleled in international communication research. Here, the so-called “cultural imperialism” school has long dominated the research profiles. The main thesis of this school is that Western (usually American) cultural industries control the global culture, subjugating the weaker, smaller cultures.