Volume 14 Number 2

Jae-chul Shim

The English expression of “back to square one” indicates the phenomenon of returning to the starting point. Seung‐joo Han, former Korean Foreign Minister, included the term “square one” when he gave his farewell speech at Korea University in 2006. Han used Korean TV drama as an example for the expression. He stated that Korean TV dramas tend to reproduce previous scenes from earlier episodes and develop new storyline by using flashbacks. We as communication scholars have advanced our scholarship through publishing flagship journal articles. Nevertheless, we need to constantly reinvigorate ourselves by asking why we stay in our field and look back to understand why we publish our official journal in English.

Jeongsub Lim, Jinhee Kim, Gyeongmi Lee

News organizations apply data journalism practices to producing quantified digital content (e.g., text in an interactive map). However, it is unclear how social media users understand this trend. The study examines how need for quantified news, credibility of digital data-based news, and information seeking through social media influence the usage of digital data. Findings indicate that the need for quantified news and the perceived credibility influence the news tweeting through intention to utilize digital data in news. Information seeking affects the intention to utilize digital data, and it directly influences the news tweeting. These relationships are consistent across two samples.

Miri Moon, Jaeyung Park

The surge in prescriptions for Attention Deficit Hyperactivity Disorder medication is a global phenomenon. However, there has been growing concern globally about the misuse and abuse of ADHD medications among students. Hence, this article explores how ADHD is represented in news articles. In addition, this study examines online news coverage of ADHD treating medications in South Korea. News articles in the Yonhap news (n=275), the largest national news agency, and daily newspapers (n=250) from 2012 to 2016 were collected from NAVER, the biggest portal news archive in South Korea. A mix of a quantitative and qualitative content analysis was conducted to examine the ways in which the news media portray ADHD, both in terms of its cause and of its medications. Yonhap news referred to ADHD as “biological”, while daily newspapers defined its cause as “psychosocial”. The findings also showed that ADHD medication for the disorder’s treatment was portrayed as neutral in Yonhap, while online versions of daily newspapers treated ADHD medication positively. Moreover, news articles tended to use data to connect ADHD drugs with study performance or a higher school grade

Byung Jong Lee

As more countries practice public diplomacy through social media, also known as digital diplomacy, much academic attention has been given to the field. Yet, most studies have adopted a U.S. or Europe-centric approach in understanding and analyzing the trend. This study tried to fill that academic gap in comparative digital diplomacy by comparing the Facebook activities of eight major embassies in Korea as well as the reactions of their users. Results show an overall dependency on one-way informational dimension of public diplomacy, while two-way engagement dimension is more recommended by scholars and practitioners. Users in fact reacted more positively and frequently to engaging methods, such as exchange and cultural programs, than simple information dissemination. Findings also indicate a diverging pattern of digital diplomacy worldwide, reflecting different countries’ diverse needs and strategies in digital communication. Academic and practical implications of the findings are discussed.

Dohyun Ahn

This study examined the impact of playing video games on how likely someone perceives the self, operationalized by the perception of future event that could occur. One hundred twenty one participants role-played in one of four conditions using three different games varying in primary roles. These roles included a server and a manager with a different emphasis on which was most essential. Consistent with prior research on social influence and social roles, playing the role of a server led participants to report that they were more likely to see themselves as a server in the future. In addition, players who perceived that they took the role of a manager reported that they were more likely to become a manager in the future. Participants low in their identification with the server or manager avatar displayed a weaker relation between the role and their future. Implications for social influence and media effects were discussed.

JeongTak KIM

The most successful media are currency and language. Their mechanisms are quite different. Currency must match the face value and the actual value as ‘sr=sd’ relationship. Language does not exactly match the signifier and signified. East Asian culture, perhaps, have already realized the limitations and prefer to communication in ‘sr≒sd’ relationship. In the days of modern Western culture, the ‘sr≒sd’ relationship is gaining more attention, including J. Derrida. He in his own 'Grammatology' argued that if the meaning only has difference, the ‘sr=sd’ relationship could be established. However, if the concept of delay is added, then it will not. Thus, he adopted the concept of ‘différance’ to incorporate the ‘sr≒sd’ relationship. In Eastern culture, the ‘sr≒sd’ relationship was favored more heavily in communication. Chuang Tzu(莊子) takes a more comprehensive and systematic approach to the concept of impossibility of ‘sr=sd’. What Chuang Tzu refers to in small language(小言) by small wisdom(小知) is definitive words that are clear and objective. This is represented as scientific and logical, which is based on ‘sr=sd’. However, the large language(大言) by large wisdom(大知) tend to be more comprehensive and subjective. These languages are metaphoric and is based on the ‘sr≒sd’ relationship.

Gi Woong Yun

The number of edition (15th) evidences the success of the book and, also, the fast‐paced evolving nature of communication technology in our discipline. The rapid changes in communication technology are challenging to follow, let alone to write about. The authors took the daunting challenge and produced an admirable work. The preface of the book provides an important clue that contributes to the success of the book. The authors have worked on a tight schedule to accommodate fast developing communication technologies by making any content over 2 years old being checked and revised in the subsequent edition. This strategy may be the only way to put out new

Hye-ryeon Lee

The Korean American Communication Association (KACA hereafter) will celebrate its 40th anniversary in 2018. The KACA was formally created in 1978. Originally called the North American Association of Korean Communication Scholars, its name was changed to the Korean American Communication Association in 1979 (“History, the KACA,” 2017).

Sung-Yeon Park, Gi Woong Yun

Asia is the most populous and largest continent on Earth. It holds countries in various stages of economic development and political stability. Custom, culture, and religion in Asia are widely varied from one region to another. Fast economic development during the past century that continues to this day and rapid urbanization in the developing economies brought about threats to environmental health in many forms. Accordingly, the state of population health and healthcare system in Asia constitutes a wide spectrum that contains both extreme ends. This heterogeneity, in turn, may discourage health practitioners and researchers from considering Asia as a unit in which health policies and practices can be implemented and examined. In this call for paper, however, we highlight the potential gains researchers and policymakers can make by putting their research and policy agendas in the context of health promotion and health systems enhancement in Asia. Since the second World War, many countries in Asia have accumulated substantial knowledge and know‐how in combating various health‐related challenges and lent help to solve problems in other Vol.14 No.2, 149∼153 Call for Papers: Asian Communication Research Special Issue “Health Communication in Asia: within, beyond, and across borders” Asian countries by offering insights and direct assistance. The intra‐continental coordination and collaboration will become more valuable and even urgent, as more people cross borders and so do pollutants and pathogens.